Thursday 29 September 2011

Sky

"British Sky Broadcasting Group plc” or Sky as it is commonly known, is a TV broadcasting company and is the largest pay-TV broadcaster in the UK. On top of being a TV broadcasting company, Sky also have a lot more services to offer to the UK including: broadband, telephone services, radio stations, Xbox 360 compatibility and can be used to record programs and films if the owner purchases Sky Plus. There are other sky services that you can acquire if you pay extra money such as Sky Movies, Sky Sports, Sky Plus, Sky HD, Kids Channels and other channels broadcasted by Sky that can’t be seen on Freeview. Sky has a lot of its own channels such as Sky1, 2 and 3, Sky Atlantic, Sky News, Sky Sports 1, 2, 3, 4 and News as well as a wide range of Sky Movies channels and Challenge. As well as their own channels they broadcast many other major channels like BBC 1, 2, 3 and other BBC channels, ITV 1, 2, 3 and 4, Channel 4, E4, Comedy Central, Dave, ESPN, Living and many others.

Sky was formed in November 1990 when Sky Television and British Satellite Broadcasting merged due to financial struggle for both TV companies. The Astra 2A satellite was launched at a new orbital position allowing British Sky Broadcasting to broadcast a lot more channels and radio stations, this is when British Sky Broadcasting become known simply as Sky or Sky Digital. Since then Sky has only improved with the addition of more channels as well as Sky Plus which allows viewers to pause, rewind and fast forward Live TV as well as allowing them to record TV programs and watch them at a later date. Also Sky HD was released which allows you to watch programs in HD quality as well as having all the Sky Plus features. Since then Sky have even released “Sky 3D” and have created several channels which broadcast programs in 3D. Sky Sports has also massively developed since its inception after Sky paid over £300 million for the rights to broadcast Premier League games and it has been the main broadcaster of the Premier League since its inception in 1992. Since then Sky had acquired the rights to broadcast from other English football competitions such as English League Cup matches (shared with BBC), UEFA Champions League matches (shared with ITV) and some games from the lower English leagues. As well as this they have acquired the rights to broadcast some football matches from other leagues in other countries including Scotland, Spain, Germany and Italy. On top of the many football games broadcasted by Sky Sports, they also broadcast some major sporting events in other sports such as Tennis, Rugby and Golf and recently they have purchased the rights to broadcast Formula 1 games in the next season, shared with BBC. Sky Movies is another series of channels owned by Sky which are there to broadcast movies that have been released for about a year or more. There are over 10 Sky Movies channels each of which has a particular genre of movies to broadcast, for example Sky Action will broadcast action films and Sky Horror will broadcast horror films. Although to acquire Sky Sports and/or Sky Movies, an additional fee must be paid on top of what the customers pays per month.

News Corporation currently owns 39.1% of Sky. News Corp also fully owns Sky Italia, about 78% of New Zealand's SKY Network Television Limited and b.net of Croatia and Montenegro. News Corporation founder and owner Rupert Murdoch was Sky’s non-executive chairman but stepped in 2007 and was replaced by his son James. On 15 June 2010, BSkyB announced that it had rejected an offer from News Corporation to take full control of the company. News Corp had offered 700p per share for the remaining 60.9% of shares that it did not own. BSkyB said that it would only consider offers of at least 800p per share. In July 2011, News Corporation withdrew its bid to take full control of BSkyB following the News of the World phone hacking scandal. The takeover was an essential part of News Corporation's business strategy, it would have made possible integration with other entities such as Sky Deutschland and Sky Italia and overall would have been brilliant for News Corp. British Sky Broadcasting is a “public limited company” which means they are a limited liability company that sells shares to the public in United Kingdom company law, in the Republic of Ireland and Commonwealth jurisdictions.

Overall I think that Sky are a brilliant TV company who charge reasonable prices for their services and their services are of a very good quality, they broadcast loads of channels and programs from all over the world and provide endless hours of entertainment. I think it’s unfair for Sky to take criticism because of things that their part-owners News Corporation have done.

No comments:

Post a Comment